Social media has become an essential tool for businesses of all kinds, including real estate. Whether you're a real estate agent, broker, or property developer, social media can help you reach new audiences, build relationships with potential clients, and grow your business.
In this article, we'll be sharing the top 10 ways most often overlooked ways to grow your real estate business using social media. From creating a professional business profile, to leveraging influencers, to using paid advertising, these strategies will help you make the most of your social media efforts.
So, whether you're just getting started with social media marketing or looking to take your efforts to the next level, read on for our top tips on how to use social media to grow your real estate business.
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Create a Business Profile
 Most real estate professional know they need to set up a professional business profile on social media platforms like Facebook, Instagram, and LinkedIn. This allows potential clients to easily find and connect with you, and also helps establish credibility and trust. But what is most often overlooked is their Google My Business profile.
Google is the first place a potential home buyer or seller will search on for "real estate agent near me". Pay attention to your Google profile, publish posts on their regularly, fill out the FAQ section and include your location on Google maps and hours.
Share Property Listings
Social media is a great way to share property listings with a wider audience. Use platforms like Instagram and Facebook to post high-quality images and videos of properties, and include all the important details such as location, price, and features.
Don't just rely on sites like Zillow, look for other sites such as Craigslist to generate new homebuyer leads for you too! On these sites, less information is more! Post only 3-5 of your best photos, don't include the full address or the pricing so that they have to contact you for more information.
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Engage with Your Audience
Building relationships with your followers is key to growing your real estate business. Use social media to engage with your audience by responding to comments, asking for feedback, and sharing valuable content. Don't forget to post short video clips when you are at the property that encourages responses and shares.
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Build Up Your Testimonials!
There is no better marketing than word of mouth. So, don't be shy about publishing every positive testimonial that comes your way!Â
Real Leads Finder Pro's Search Ranking Accelerator makes asking for, collecting and replying to testimonials easy! You can set it to run on autopilot as soon as your client moves to a specific stage in your pipeline, a new tag is added to the contact, or you mark the opportunity as "won" or "closed". You control when a review request is sent via SMS and email and how often. The system stops as soon as a review is received.
Use Paid Advertising
Social media platforms like Facebook and Instagram offer a range of paid advertising options, such as sponsored posts and promoted accounts. These can be highly effective in reaching new audiences and driving leads.
Real Leads Finder Pro gives you a way to quickly and easily set up high converting Facebook ads in under three minutes right from your dashboard. It also tracks your ads performance and conversion rate.
Most often overlooked is the Google Local Service Ads. Even better than other forms of ads, the Google Local Service Ads really let you leverage your advertising dollars. These are not pay-per-click ads but rather pay-per-LEAD ads instead. Google considers a lead to be someone who actually calls you or sets up an appointment from the Google ad. You can also contact Google if it turns out not to be a lead and they will not charge you.Â
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Host Virtual Open Houses
With many people staying home due to the pandemic, virtual open houses have become increasingly popular. Use social media platforms like Instagram and Facebook Live to host virtual tours of properties and answer questions from potential buyers.
Share Testimonials
Sharing testimonials from satisfied clients is a great way to build trust and credibility with potential buyers. Use social media to share video testimonials and written reviews to showcase the positive experiences of your clients.
Don't forget to include them in your email campaigns as well. Take a short video of your client right after closing about their experiences working with you and post it YouTube then share the URL.
Use Location-Specific Hashtags
Social media platforms like Instagram allow you to use hashtags to reach a specific audience. Use location-specific hashtags to make your listings more visible to potential buyers in your local area.
Offer Something For Nothing
Use social media to offer exclusive ebooks, checklists and/or guides to your followers. This can be a great way to drive leads and build relationships with potential clients.
I ran a Thanksgiving Day Pie Giveaway last year that was not only fun but a great way to reconnect with past clients and generate new referrals for 2023.
Use Analytics
Use the analytics provided by social media platforms to track the success of your social media marketing efforts. This will help you understand which strategies are working and which need to be tweaked, so you can continue to grow your real estate business.
In conclusion, social media is a powerful tool that can help you grow your real estate business. By using the strategies above, you can reach new audiences, build relationships with potential clients, and drive leads. Remember to always use analytics to track the success of your efforts and make adjustments as needed.
