For many agents, social media is this elusive silver bullet for their business in terms of generating real estate leads.Social media is designed to help you build authority and credibility over time. When someone looks you up, your profile and activity goes a long way towards building enough trust in you that they will feel comfortable reaching out.
Social media is a critical tool for staying in front of and building up awareness and trust within your own sphere of influence, your followers and people in the local marketplace.
It can also be a tool for generating inbound buyer and seller real estate leads and that’s what agents want in social media marketing.
Daily posting will grow followers 4x faster than posting less than once a week. Best times to post 9AM, 11AM and 3PM M-F. According to Sprout Social, the best time for the most consistent engagement 9AM - 3PM. The worst day is Sunday which sees the least amount of engagement.
People are more likely to take notice of your Facebook posts mid-week, from mid-morning to mid-afternoon. Many people probably check their Facebook apps during their morning tea, lunch, and afternoon tea breaks.
5 Effective Tactics for Generating an Abundance of Real Estate Leads
Targeted Online Advertising: Maximize the potential of online platforms by leveraging targeted advertisements on platforms like Google AdWords, Facebook, and Instagram. Tailor your ads to reach the right audience based on demographics, interests, and location.
Compelling Content Marketing: Create valuable and engaging content related to real estate that resonates with your target audience. This could include blog posts, videos, and social media content that provides useful tips, market insights, and neighborhood information. Share this content on your website and across various social media channels to attract potential real estate leads.
Collaborate with Local Influencers: Identify influential individuals within your community, such as popular bloggers, social media influencers, or local celebrities, who have a significant following and align with your target audience. Collaborate with them to promote your real estate services, showcase listings, or host joint events to expand your reach and generate a growing number of real estate leads.
Host Webinars and Virtual Events: Organize educational webinars or virtual events where you can share your expertise and provide valuable information to potential clients. Promote these events through social media, email marketing, and your website to attract individuals interested in real estate. During the webinars or events, collect contact information to follow up with leads afterward.
Utilize Referral Programs: Encourage your existing clients and professional network to refer potential real estate leads to you. Offer incentives or rewards for successful referrals, such as discounts on services or gift cards, to motivate them to actively promote your business. Implement a systematic referral program and maintain regular communication with your referral sources to maximize lead generation potential.
How To Get More Likes on Facebook
As always, you will get more Facebook likes long-term if you use conventional organic methods – buying likes never does your account any good long-term. Some useful techniques to increase the likes for your Facebook page include:
- Plan your Facebook marketing – don’t do things ad hoc and random
- Define your target audience and only actively seek likes from them
- Create a compelling page that attracts people
- Promote your page on other channels
- Post relevant, high-quality content
- Engage consistently
How do I know if my Facebook posts are being seen?
You can’t know for sure whether individual people see your posts. You can get some general data from your Facebook insights page, however. This will show you page, post, and video data for the mast 28 days. This gives you key metrics for your page and the posts you have made. This will show you which posts had a particularly good (or bad) response. Post Reach shows your basic post reach stats such as impressions, engaged users, consumptions, and video views.
Do hashtags work?
You can’t know for sure whether individual people see your posts. You can get some general data from your Facebook insights page, however. This will show you page, post, and video data for the mast 28 days. This gives you key metrics for your page and the posts you have made. This will show you which posts had a particularly good (or bad) response. Post Reach shows your basic post reach stats such as impressions, engaged users, consumptions, and video views.