One of the most overlooked strategies that can have a big impact on your SEO is blogging and video.Â
Utilizing video and blogging together gives you a one-two punch in terms of dominating local search engine results in your industry.
Using this strategy you can excel on building your Google profile and ranking as one of the top three listings on local search results.Â
Identify your target audience. Really try to niche it down and figure out who do you really want to speak to and what do you want to say. For instance, you could focus on a specific subsection in your area and speak to buyers or sellers exclusively.Â
Take time to identify up to 10+ high traffic keywords. You can actually use Google to display which keywords your site is currently ranking for. Here’s a nifty video that shows you how
Agents that get consistent traffic to your site and/or blog all have one thing in common…consistency. The key to generating organic leads is to stay consistent. You’re probably not going to get good steady traffic to your site until you’ve published 35-50 blog posts. Google and Youtube want to see that you’re going to be there for the long-term. Essentially, you have to prove yourself to them by building up a track record of content.
10 Top Tips
Start building up a list of the top keywords you think you’d like to utilize in future blogs. Continually add to it.Â
Set a schedule where you commit to publishing up to 1 blog per week and eventually build that up to 3 per week. You can create them in one day or over a weekend and then schedule them to publish during the week.Â
Longer blogs rank higher. Generally, blog posts that range from 800 words to 2500 words are better performing because they contain a slew of high ranking keywords within them.
Make sure to incorporate your keywords within each blog. Unlike a video, the beautiful thing is that you can revise your older blogs.
Surferseo is a great way to help you write the best content ever. It identifies the best ranking keywords to use in your content and then suggests keyword placement as you are writing. Taking a lot of the guesswork out of the equation or ahref keyword explorer.
Build up your internal links. Embedding links to your other posts is good SEO at least until other sites start to link to your content (external links). You should also give credit where it’s due. So for instance, when referring to a specific study or report, be sure to provide a link to that source. This also helps build your own credibility in the reader’s eyes.
Embed a related video into your video. In fact, this is easier now than ever using AI. AI content generators can produce a video script for you on just about any topic. There’s a growing number o AI systems such as Jasper, ChatGPT and Writesonic. The thing to keep in mind you don’t want to just ask AI to write a blog for you and then cut and paste. Why? Because there’s not enough originality to it in the sense that a similar AI query could generate much of the same content for someone else. Increasing the chance of duplicate content which Google will punish you for.Â
A better way to use AI are for specifics. For instance, ask the AI to give you 10 headlines utilizing a specific keyword or provide you with an outline you can follow as you write your content. That’s a good place to start. As you fill in your outline, you’re researching information and increasing your own knowledge on that topic.
Not happy with the way a particular paragraph reads? You can cut and paste your paragraph and ask AI to rewrite it for you. In fact, you can do this over and over again.
Create a Youtube video that summarizes or enhances your blog. I use Invideo to quickly generate videos. They have nice templates and generate videos in both Instagram and Youtube sizes. You can also choose different HD qualities.Â
Now that your blog is published, send it out to all of your leads in the form of a newsletter, putting it out on social media as well.
If you want to go a step further, you can also make shorts and reels from your Youtube video or set up a podcast.
Interested in an effective way to quickly build up your search engine presence without much effort at all? Check out Generating New Leads From Your Reviews.
