How To Turn Leads Into Sales

Steps From Lead Conversion Into Closed Sales

Many believe in the idea that creating a visually appealing website and investing in marketing efforts will suffice to attract web surfers and turn them into sales leads. However, the majority of marketers today fail precisely in this area.

It is not enough to simply ensure that these "fence-sitters" visit your website; you must also transform them into an opportunity, nurture them, and turn them into devoted, paying customers. Even more so, it's critical to comprehend your visitors' fundamental requirements and create a lead conversion experience that leads into sales and transforms them into raving fans.

For those in the real estate profession, marketing for leads typically goes something like this.

Set up a website (typically a broker/company website)
Set up paid ads in Facebook and/or a small fortune on property search sites like Zillow or purchase Google ads.
Post once or twice a week to your social media accounts.
Mail out postcards every month.
Spend untold hours cold calling.

Many are using all of at least three of the methods listed above to capture leads. When someone shows interest in your company and completes a contact form, you have a lead. Moving that initial contact through a funnel that leads to a closed sale is your goal.

Step 1 - Brand Awareness

This is where a lead first becomes aware of you or your product. Maybe they see your Facebook ad or social post. Perhaps they watch one of your videos, visit your website or sign up for a newsletter or a free download.

Your first goal must be to create awareness of your company, product and brand. It is impossible for a stranger to become a client without first becoming aware of you.

Keep in mind that people like to take in information in a variety of ways, so cover your bases. Make sure you are out there online, offline, in print, on social media and through multi-media. You need to be appealing in all areas.

Converting leads into sales becomes possible through systems that keep your marketing running consistently behind the scenes. However, many small business owners fall behind in their marketing when things start to pick up a little.

It goes something like this..

Agent engages in aggressive and regular marketing to generate new business.
New business starts to come in and agent is too busy to keep up with the marketing consistently.
Marketing falls to the wayside and business quickly drops off.

So how do you avoid this rollercoaster? Use a system that will run much of your marketing on autopilot maintaining a consistent pace, so that you focus on new business as it ramps up.

Step 2 - Engagement

Awareness is just not enough. You must have a system in place that encourages them to engage with you or take some type of action that will ultimately lead to a meeting with you.

This could be placing a call to an open house lead and then placing their contact information into your autoresponder system so they keep getting regular text and email drip campaigns from you.

Real Leads Finder Pro lead conversion a breeze with the Fast Five Formula. This is an automated way to filter out "tire kickers" from those who are ready to do business with you now and book an appointment with you on the spot.

STEP 3 - Connection

The connection phase is where sales leads opt in to receive content or connects with you to ask for more information. They may have visited your website and set up a property search and you start sending them market updates, etc. Another possibility is that the sales leads are responding to one of your campaigns or social media ads.

So what do you have set up that allows and encourages people to connect with you? Get creative! Point them to your social media profiles, upload short video clips. They want and need to hear and see you often.

STEP 4 - Lead Conversion

This is essentially your first date where you meet for the first time. This is a really big step because in their mind, you’ve gained just enough trust with them to want to meet with you in person. You’ll want to make a great first impression here.

By the way, you can quickly accomplish initial trust in you and your brand by simply ramping up your Google online reviews. More on this later.

Spend More Get More?

Let’s say you are spending $2,500 a month on online ads. They generate 1,000 unique users to your website. Of those 1,000 users, you enjoy a 2.5% lead conversion rate.

Now you want to double your lead conversion rate. The first approach for most would be to double your ad spend to another $2,500 in paid ads, social posts and local SEO. Pay double to get double, right?

Not necessarily.

However, an alternative to doubling your ad spend, is to spend $500 or more a month improving on your lead into sales process to increase your conversion rate. Increasing your conversation rate from the 2.5% above to 5% would double your closed conversion rate from 2.5 to 5.0 without the increasing your ad spend. Even if you chose to spend more after you’ve polished up your sales process, you are in a much better position to gain more sales leads from your new budget as well.

STEP 5 - Experience

This is where you work with them, demonstrating your expertise and experience. This is where you really wow them. Show them that special quality about you they can’t get anywhere else. Solidify your value to them.

One of the biggest complaints among consumers working with real estate professionals is communication. Calls, voicemails and emails go unanswered or take hours to reply.

The best way to make a positive lasting impression is to make their calls and effort to contact you a priority. Show them how much they mean to you by always being there to answer their questions, even late at night. This means a lot to them and they will not forget it.

STEP 6 - Leads Into Sales, The Closing

This is where you are working with them to close on the sale of their home. Here is where your true value shines as you walk them through the process of getting them under contract, through inspection, and all the way to the closing table.

Make sure you are staying in touch with them and letting them know what is going on behind the scenes regularly. Inform your sellers of the buyers inspection results, tell them when the good faith deposit (EMD) has been escrowed, when buyers application goes to underwriting and their buyer has gotten a clear-to-close. Never leave them wondering what's happening!

Your New Advocate

Now your happy client becomes a raving fan. They are ready and willing to give you a testimonial. You must have a system in place for this that does not involve spending your time chasing up past clients. The last thing you want to spend time doing is chasing after a client for a review. Never forget, the best advertising is "word of mouth". Every review is a gold star for you and critically important to generating another sales lead in the future. The good news is that using the Real Leads Finder Pro system, you can easily set it up and let it run on autopilot for you.

Leveraging Testimonials

Now that past client becomes your best tool to generate new leads when know how to leverage the testimonial efficiently. Place it on your email drip campaigns, newsletters, post it on your social media pages and more.

Staying in touch with your past clients will often result in new referrals from their family and friends. This is easy when you have the right system in place that keeps you connected with them and reminding them that you are always there for them. The natural result will be that they are referring new business to you over and over again.

Building up your testimonials on your Google profile ensures that every testimonial works to promote your business as trustworthy, pushes you up to the top of search results bringing you new leads that are ready to work with you.

Your Google search ranking is directly influenced by online reviews.

Google loves online reviews! Using Real Leads Finder Pro's "referral acquisition machine", your Google profile will continually climb up in search results and generate new online reviews and new sales leads from people searching for your services online.

To get noticed, you don't need to pay for Google ads. All you need to do is get more reviews! The best part is that reviews are free!

If you're just starting out and don't have a lot of clients, you can get reviews from real estate agents, administrators, brokers, title companies, and lenders you've worked with. Heck! Also, ask your friends and family!

Another point.Respond promptly to new reviews! Google appreciates engagement with your profile listing and will speed up your listing's promotion as a reward. Which goes a long way towards accelerating new leads into sales for you.

Each review on all of your devices can be managed, tracked, and responded to from your Real Leads Finder Pro dashboard.

Real Leads Finder Pro Search Ranking Accelerator Link

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How To Turn Leads Into Sales